You know who the underperformers are. You see it every day. The project that missed deadline. The client complaint that landed in your inbox. The team member who shows up but isn’t really there. You see it, and you think, maybe it’ll get better. Maybe they’ll turn it around. Maybe I can work around it.
That’s the moment apathy sets in. Not because you don’t care. Because caring feels harder than hoping.
The Hidden Numbers
One underperformer doesn’t cost you one salary. They cost you multiples of that.
Start with what they’re not producing. A missed deadline that pushes three other projects. A client relationship that stalls because nothing’s moving forward. A deliverable that’s half-baked, forcing someone else to redo it. Now multiply that across a quarter, a year. That’s not sunk cost; that’s opportunity cost bleeding out every single week.
Then add the ripple. Your good people are carrying the load. They’re picking up slack, staying late, fixing mistakes that shouldn’t exist. That’s invisible but it’s real. It shows up as fatigue, frustration, and eventually, they start looking for another job. Now you’re not just losing an underperformer. You’re losing your best people because they got tired of subsidizing someone else’s absence.
And the client sees it. They notice that nothing moves at the pace it should. They wonder if you’re the right partner. They start exploring alternatives. One underperformer just cost you a client relationship.
Why Owners Look Away
Apathy isn’t indifference. It’s avoidance wearing a comfortable mask.
You avoid the conversation because it feels confrontational. You avoid the decision because it might be wrong. You avoid the action because it’s uncomfortable. So instead, you manage around the problem. You adjust timelines, reassign work, lower expectations. You’re working harder to avoid dealing with it than it would take to actually address it.
The problem is that this approach scales backwards. The longer you wait, the more embedded the pattern becomes. The more your team adjusts to underperformance as normal. The more your standards drift.
And your own energy drains. You’re thinking about this person constantly. You’re frustrated. You’re disappointed. But you’re not moving. You’re stuck in a holding pattern that costs you more than the actual decision ever would.
Four Ideas to Start With
You don’t need the full solution yet. You just need to see what’s actually true.
One: Calculate the Real Cost
What is one underperformer actually costing you? Not their salary. The full picture. The projects delayed. The rework. The client friction. The time your best people spend covering for them. Put a number on it. Most owners are shocked when they actually look. Once you see the number, apathy gets harder to justify.
Two: Understand Why Your Good People Are Leaving
When underperformers stay and nothing changes, your strong performers start wondering if you see what they see. If you care about standards. If this is a place where excellence actually matters. What’s the cost of replacing someone who’s been with you for years?
Three: Name the Conversation You’re Avoiding
Most owners know exactly what needs to be said. They just haven’t said it. They haven’t been clear about expectations. They haven’t documented the gaps. They haven’t created space for the person to understand what’s actually not working. That conversation feels hard because you haven’t had it yet. Once you have it, you’ll know whether this person can change or whether they need to move on. Either way, you stop bleeding.
Four: See How This Limits Your Growth
You can’t scale a business while you’re managing around dysfunction. Every system you build, every process you put in place, every new hire you bring on – they all have to work around the underperformance. You’re not moving forward. You’re treading water while managing the current. What could you actually do if you didn’t have to manage this?
The Hard Truth
This isn’t about being tough or heartless. It’s about being honest. Honest with yourself about what’s really happening. Honest with the person about what’s expected. Honest with your business about what it needs to survive.
Owners who get honest about this are the ones who move forward. Their teams get clearer. Their standards hold. Their best people stay because they work somewhere that actually values excellence. And the business grows the way it should.
The apathy you’re feeling right now? That’s a signal. Not a reason to wait. A reason to act.
Nick Hedges is the founder of Resolve HR, a Sydney-based HR consultancy specialising in providing workplace advice to managers and business owners. He recently published his first book, “Is Your Team Failing Or Kicking Goals – Take Control of Your People & Their Performance”. It is a practical response to the most pressing HR challenges, which can be found at https://resolvehr.com.au/.
Disclaimer: The contents written do not constitute legal advice and do not cater for individual circumstances. The information contained herein is not intended to be a substitute for legal advice and should not be relied upon as such.
